For the last six years, Peggy Liu has been working with China’s leaders to change how government officials, businesses and the Chinese public relate to their environment. How does one woman make a difference in a country the size of China?

The most pressing challenge for Liu is to change the aspirations of China’s rising middle class. She needs to figure out how to create a new set of values that isn’t centered on conspicuous consumption. Some of the ideas sound simple; convincing people to take the subway instead of buying a car or using energy efficient lightbulbs.

Keep reading here